Algorithmic Visibility of Marginalized Voices on Social Media and Its Implications for Democracy in Pakistan

Abstract

This study examines the impact of algorithm content curation of marginalized voices within Pakistan digital sphere. Employing a quantitative content analysis, by comparing marginalized movements (#AuratMarch and #PTM), political content (Imran Khan), and entertainment content (Pakistani dramas). The findings reveal significant disparities in content visibility, the findings reveal significant disparities in content visibility. The study further highlights platform-specific differences, as TikTok demonstrates substantially higher engagement levels than X across all categories. The study further highlights platform-specific differences, as TikTok demonstrates substantially higher engagement levels than X across all categories. However, both platforms exhibit a similar tendency to prioritize engagement-driven content, often limiting the visibility of socially significant issues. However, both platforms exhibit a similar tendency to prioritize engagement-driven content, often limiting the visibility of socially significant issues. The results suggest that algorithmic content curation plays a crucial role in influencing public discourse and may reinforce existing inequalities in digital visibility.